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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Amazon Prime Day: UK shoppers spend £581 million online

United Kingdom Amazon Prime Day Prime Day Vivek Pandya Adobe Digital Insights

UK shoppers spent £581 million online on the first day of Amazon Prime Day, but the total was only up by 1.3% on last year despite sky-high inflation, as growth stalls for the ecommerce giant’s signature event.

The date was still the biggest day for UK online shopping in 2023, according to Adobe Digital Insights.

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