Amazon has launched its own TVs in the UK for the first time, to rival the likes of Sky Glass. It also announced that its Luna cloud gaming service and controller were now available in the UK.
The expansion comes amid a challenging period for technology firms amid pressure on consumer finances and higher build costs. Amazon first started building its own TVs in 2021, but initially only made them available to customers in the US.
It said on Wednesday that the Fire TV Omni QLED series, which have Amazon services already built in, were now available to buy in the UK. Daniel Rausch, vice president of Amazon Entertainment Devices & Services, told the PA news agency that demand for the TVs in the US had been positive.