When SRAM launched its Apex AXS groupsets earlier this year I was very keen to see how the market would respond. Not only did the groupset perform remarkably well, SRAM Apex XPLR AXS features wireless electronic shifting and hydraulic braking for just $1195 / £1227.
With this groupset, SRAM isn’t necessarily serving those looking for an after-market upgrade, but rather, the OEM channel — bike brands spec'ing the groupset on its complete builds. At time of the launch, we were already hearing of brands like Ventum offering full carbon, race-ready frameset and wireless, electronic shifting courtesy of the new Apex AXS at the $3,000 / £2,600 mark. And it’s here, in the cost-lowering of complete builds, where the true value of this Apex AXS groupset lies. In a market that’s been promoting bikes for as much as $14,000 / £13,000, this is certainly a welcomed turn.
