The puffer coat is finally running out of puff. The quilted nylon outerwear that has dominated parks and playgrounds for five winters is set to be challenged by “the return of the smart coat”, according to some of the biggest names on the British high street.
John Lewis, who caused uproar by calling time on the floral midi-length dress in February, is once again leading the charge. “We are moving away from the puffer to the smart coat,” said Queralt Ferrer, fashion director of John Lewis, at a showcase of autumn collections this week. “Tailored coats are more flexible, because they can be dressed up or down – a puffer coat is always casual.”
