Data: Parrot Analytics; Chart: Thomas Oide/Axios
Facing saturation in the U.S., media giants are looking abroad for growth, and India — the second-largest internet population globally — is ripe for disruption.
Why it matters: When it comes to monetizing attention, "India has immense room to grow," said Ravi Agrawal, editor-in-chief of Foreign Policy and author of "India Connected: How the Smartphone Is Transforming the World's Largest Democracy."
