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Daily Mirror
Daily Mirror
Business
Levi Winchester

Aldi insider reveals five secrets behind low prices - and why it doesn't have loyalty card

Aldi is famous for its low prices - and the cost of living crisis has sent more shoppers through its doors as households look to save money.

The German discounter recently overtook Morrisons to become Britain’s fourth-biggest supermarket - behind Tesco, Sainsbury’s and Asda - after claiming 9.3% of the market share.

Research firm Kantar said Aldi's sales rose by almost a fifth in the 12 weeks to 4 September compared with a year earlier.

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