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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Miu Miu's It Girl-Beloved Vivant Scores a Strike in the Bowling Bag Trend

Celebrities carrying the Miu Miu Vivant bag.

Sister brands Prada and Miu Miu couldn't be more different. But their designer DNA proves VIP-beloved It bags run in the family. Following in the Prada Bonnie's footsteps, Miu Miu's Vivant Bag became the (not so secret) favorite child in celebrities' summer closets.

To know the Miu Miu Vivant is to know the origins of the bowling bag: a structured top-handle tote with a rounded zip closure and flat purse feet. The silhouette (which rivals the east-west trend in terms of length) got its start in bowling alleys in the 1950s, before Prada's Spring 2000 fashion show rolled a fashion-forward strike of an iteration down the runway.

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