Aldi has launched a new vitamin eye primer that rivals the likes of designer brand Bobbi Brown - but is a whopping 90 per cent cheaper and has received glowing reviews from shoppers and TikTokers. The product has hit shelves following success of last year’s Vitamin Face Primer, which has also returned to stores recently.
The supermarket added its new 15ml Vitabase Eye Primer to its dermatologically tested and cruelty-free Lacura line-up last week and it is up for grabs while stocks last. The primer is a fraction of the price of luxury brand Bobbi Brown's Vitamin Eye Base, costing £37 - while Aldi's 'dupe' will only set shoppers back £4.99, saving £32.01 (89 per cent).
Specially formulated with Vitamin B, Shea Butter and Hyaluronate, the Lacura Vitabase Eye Primer, according to Aldi, effortlessly primes the eyes for smooth makeup application. Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness.
