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Nottingham Post
Nottingham Post
Entertainment
Karen Antcliff & Christopher Harper

Aldi £6.99 perfume dupe 'almost identical' to £110 Jo Malone

Everyone is watching the pennies at the moment but that doesn't mean you have to miss out on your favourite scent, according to Aldi shoppers. The budget supermarket is selling a high end dupe with a low end price tag. A perfume is being stocked at just £6.99.

Fans of the supermarket are claiming that the store's Hotel Collection No.1 fragrance is "almost identical to the £110 Jo Malone Lime and Basil Cologne". The Hotel Collection range comes in a variety of products from candles and reed diffusers to hand and body wash. Some shoppers claim they haven't been able to tell the difference between the dupes and designer products when it comes to smell.

Aldi shoppers have, in the past, sung the praises of the retailer's Lacura range with people comparing the products to those of a much higher price. The perfume dupe was spotted and shared on a popular Facebook group, according to Nottinghamshire Live sister publication, Birmingham Live. The post read: "Aldi Jo Malone dupe £6.99. As a lover of Jo Malone I saw this in Aldi and decided to try it - it’s the same size 100ml, it smells exactly the same and lasts longer !!!"

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