Amid an ongoing cost of living crisis - people across the United Kingdom are stripping back on luxury items in a bid to make ends meet.
Designer brands and products have been the first port of call with regards to culling for many, with dupes and knock-off items growing increasingly popular due to similarities for a substantially slashed price.
And one in particular that is catching people's attention comes in the form of an Aldi SpecialBuy, which has grown in popularity for smelling almost identical to Jo Malone's Lime and Basil Cologne.