Air India is preparing to transform its passenger experience and unlock new revenue streams by launching an integrated in-flight platform. The new system will bring together entertainment, loyalty programs, e-commerce, and travel services directly through the airline's connected in-flight entertainment (IFE) screens.
Developed entirely in-house, the platform will begin progressive deployment in the second half of 2027, according to Satya Ramaswamy, Chief Digital and Technology Officer, in an interaction with PTI.
