The biggest challenge with enterprise AI is no longer finding a tool that uses artificial intelligence. It is finding one that can be embedded through processes, one that employees can actually use, and can produce a measurable business outcome. Indian companies are experimenting with AI across functions, but scaling remains a challenge. McKinsey's 2025 India research found that 88% of surveyed organisations reported regular AI use in at least one business function, while only 7% said AI was fully scaled across the organisation.
That gap matters to AI product companies and SaaS businesses trying to move from just another interesting product to an enterprise solution. Brands looking to Advertise on ET can reach an audience already following technology, business transformation and enterprise decision-making, but the bigger question is what makes an AI product worth adopting in the first place?
