Artificial intelligence is becoming a central component of business-building strategies in Latin America, according to new survey findings from McKinsey & Company.
The firm's 2025 global survey shows that more than half of respondents worldwide plan to create data, analytics or AI-driven businesses within the next five years. Nearly all organizations expecting to launch new ventures say they will use AI in some capacity. Among those already integrating the technology, 43% reported using AI to improve workflow efficiency, along with other applications in operations, product development, new business models and personalized marketing.
