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GamesRadar
GamesRadar
Technology
Duncan Robertson

After closing the Crucial brand, Micron's revenues are soaring in the RAMpocalypse: "In the AI era, memory has become a strategic asset for our customers"

The Micron logo taken from a 2026 YouTube video from the brand.

Micron faced a lot of backlash late in 2025 when it announced that after 30 years of servicing consumers with its brand of "Crucial" storage products and RAM for gamers, it would be shutting up shop to focus on other forms of revenue. Now, Micron has published its business figures for the beginning of 2026, just a month after Crucial was officially axed, and revenues are soaring.

Surprisingly, it isn't supplying AI companies and their data centers that are showing the biggest area of growth for Micron; it's "Mobile and Client" streams. To be clear, manufacturing DRAM for cloud and data centers is still the main source of revenue for Crucial, forming $18.8 billion of the company's total $23.86 billion total revenue.

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