Los Angeles: It was early morning on a recent Saturday and The Greyhound Bar & Grill in Los Angeles was abuzz with soccer fans clapping, hooting and hollering. Their eyes were glued to the TV screens, tables littered with beer pints and pitchers and other boozy libations.
Paris Saint-Germain and Arsenal were facing off in the Champions League final, and by 9:20 a.m. - less than a half hour into the game - the patrons inside this crowded bar had already purchased $1,300 in alcohol.