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Will Simpson

“After careful consideration, we are revising our sponsorship model”: South By South West ditches sponsorship by Army and defence contractors

ARMY SXSW the US Army Barclays United States
SXSW logo.

Reverberations from the nine-month-old Gaza conflict continue to be felt amongst music festivals around the globe.

This time it’s Austin’s annual South By South West jamboree that has had to back down over its choice of sponsors. It has announced that it is discontinuing its partnership with the US Army and the defence contractor RTX Corporation after criticisms that led to a number of artists withdrawing from the 2024 festival.

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