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The Independent UK
The Independent UK
Harry Taylor

Advertising watchdog rules at-home rape kit firm misled public with exaggerated claims

Enough ASA Alicia Kearns Cancer KC NPCC Office for National Statistics Police Rape Crisis
Enough markets self-swab kits for rape victims - (PA)

A company marketing self-swab kits for rape victims, Enough, has been found to have significantly exaggerated and misled the public regarding the efficacy and context of its products.

The Advertising Standards Authority (ASA) upheld three complaints against the firm, specifically ruling that its claim that the kits could be used in rape trials was misleading.

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