The Advertising Standards Authority (ASA) has issued fresh guidance to stop influencers from using their platform to sell products without making it clear that they are doing so.
It comes just one week after two Instagram posts by Sophie Hinchcliffe - better known as Mrs Hinch - have been banned after she failed to make clear to her followers that she was advertising her own products. Both ads, posted last year, cannot be shared on Mrs Hinch's social media again moving forward.
The new guidance from the agency seeks to "ensure that advertising content posted by influencers is clear about what it is."
