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Irish Mirror
Irish Mirror
National
Sophie Collins

Advertising board to clamp down on Irish influencers and 'name and shame' rule breakers

ASAI

The Advertising Standards Authority for Ireland will be clamping down on influencers to ensure they are abiding by the advertising code.

According to research carried out by the ASAI, 63% of consumers are ‘concerned’ by influencers who are not operating with full transparency and are therefore not ‘authentic.’

Nearly 60% of respondents said they trust official brand advertisements over those they see coming from influencer profiles.

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