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The Guardian - AU
The Guardian - AU
National
Henry Belot

Ads for gambling company forced to leave Australia digitally imposed on overseas A-Leagues broadcasts

Australia the ALeagues United States ACMA ALeagues Sydney FC Victory Western Sydney Wanderers
A-League game featuring 8XBet ads
Digitally inserted ads for 8XBet in a game between Sydney FC and Western Sydney Wanderers, who have previously criticised the amount of gambling advertising associated with sport. Photograph: A-Leagues

An offshore gambling company that breached Australian law and was forced to withdraw from the country has paid the national football league to promote it overseas.

The Australian Professional Leagues has digitally imposed ads for the gambling company 8XBet on to international broadcasts of A-Leagues matches. The company’s logo can be seen in 10 locations simultaneously during some games.

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