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International Business Times
International Business Times
Business

Adidas, Puma Family Feud To Be Turned Into TV Series

Adidas Puma Mark Williams Jesse Owens Rudi
Adidas and Puma still have rival factories in their hometown in southern Germany (Credit: AFP)

The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family archives, its producers announced Sunday.

Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf "Adi" Dassler.

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