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Adidas predicts significant profit increase in 2024 post-Yeezy crisis

Kanye West makes a point as he holds his first rally in support of his presidential bid in North Charleston

Adidas Yeezy Crisis: Overcoming Hurdles and Projecting Recovery for 2024

The Adidas Yeezy crisis has been far from easy, but the company is projecting that 2024 is its year to turn the corner. The German sportswear maker expects operating profit to nearly double to about €500 million ($542.3 million) in 2024 following the company's break-up with Kanye West and the discontinuation of its Yeezy business.

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