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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Butler and agency

Adidas plans not to destroy unsold Yeezy stock but sell it off for charity

Kanye West, who changed his name to Ye in 2021, is pictured in 2016 with Adidas’s then brand chief Eric Liedtke in Los Angeles.
Kanye West, who changed his name to Ye in 2021, is pictured in 2016 with Adidas’s then brand chief Eric Liedtke in Los Angeles. Photograph: Jonathan Leibson/Getty Images

Adidas has said it will not destroy the unsold merchandise from its defunct Yeezy partnership with Kanye West and will instead try to sell the stock and donate some money to those harmed by the rapper’s comments.

The German sportswear brand has been faced with a problematic pile of millions of pairs of Yeezy shoes since last October when it cut ties with West, who changed his name to Ye in 2021, over antisemitic comments on social media.

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