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WEKU
WEKU
Business
Bobby Allyn

Adidas cuts ties with Ye over antisemitic remarks that caused an uproar

Adidas announced on Tuesday it is severing its partnership with Ye in light of the rap superstar's anti-Semitic comments. (Jonathan Leibson/Getty Images)

Adidas said on Tuesday that it is cutting ties with Ye, the artist and fashion designer formerly known as Kanye West, following a series of antisemitic comments made in recent weeks.

Ye's nearly decade-long partnership with the German sportswear giant helped make the rap superstar a billionaire and vaulted his Yeezy branded sneakers to a global audience.

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