Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Entertainment
Mark Sweney

Adidas could take €1.2bn revenue hit if it writes off Kanye West’s Yeezy stock

A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, US in October 2022
Adidas is still deciding whether it should ‘repurpose’ any of the Yeezy products for sale. Photograph: Seth Wenig/AP

Adidas has warned that it could take a revenue hit of €1.2bn (£1bn) and slump to a loss this year if it decides not to sell its remaining stock of products made in collaboration with Kanye West, after it cut ties with the rapper over his antisemitic comments.

The German sportswear giant said its decision last year to end the partnership to produce the Yeezy range with West, now known as Ye, will hit operating profits by €500m in 2023.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.