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The Guardian - UK
The Guardian - UK
Environment
Damien Gayle

Activists subvert poster sites to shame aviation and ad industries

Europe Covid-19 KLM Brandalism British Airways easyJet Lufthansa
Poster with slogan 'fly responsibly' points out that KLM is being sued for greenwashing
KLM is among the companies targeted by the guerrilla poster campaign. Photograph: Michelle Tylicki

As Kate, 23, walked out of Seven Sisters station, in Tottenham, north London, she noticed an airline advertisement attracting unusual attention.

“I was on my way back home, I was coming out of the station, and I saw two people taking pictures of the billboard,” she said. “I thought at first it was just a normal airline ad, so I just walked past. Then I did a bit of a double take.”

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