Another day, another social media trend that purports to boost health and wellbeing. This time, it's the turn of ABC juice (apple, beetroot and carrot juice, for the uninitiated). Dubbed a "celebrity miracle juice", fans claim the juice is a magic elixir for everything from improved energy levels, to boosted immunity, to glowing, dewy skin.
The juice has been seriously gaining traction online right now, most notably via TikTok's 30-day ABC juice challenge. And while I approach most (read: all) social media fads with a heavy dose of scepticism, I have to admit that this one did pique my interest. I've long been aware of the many benefits of beetroot, yet I don't eat it regularly. Would juicing it every day for two weeks confer the same benefits? I was eager to find out.
