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PC Gamer
PC Gamer
James Bentley

A Tyler, The Creator single 'leak' turned out to be an AI-generated fake and points to a whole cottage industry in misleading fans of games, music, and movies

Tyler, The Creator at the season 3 premiere of FX's "The Bear" held at El Capitan Theatre on June 25, 2024 in Los Angeles, California.

As is the case with all good things, the first time I heard the 'leak' of Tyler, The Creator's 'Don't Tap the Glass' was on TikTok. A 'club banger' in the style of Avicii or even The Chainsmokers, it's not only noticeably shallow, but very much unlike anything else by Tyler, The Creator. That's because it's not. Instead, it's part of a breadth of YouTube videos marrying the clickbait stylings of old-school YouTube with the newfangled tools of generative AI. What a world we live in.

Unlike when a creator would say GTA V had leaked in 2010, only to show nothing to back up the claim, what makes this particular use of generative AI so effective is that it can pass the sniff test for some internet users.

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