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The Guardian - AU
The Guardian - AU
Entertainment
Wenlei Ma

‘A pink, glittery, existential dance party’: Barbie movie marketing machine kicks off global tour

Barbie Margot Robbie Greta Gerwig America Ferrera Issa Rae James Gourley Ryan Gosling Sydney Airbnb Mall
Margot Robbie at the Barbie press tour in Sydney
‘If you love Barbie, you’re going to love it. If you hate Barbie, you’re going to love it’: Margot Robbie at the Barbie press tour in Sydney. Photograph: Caroline McCredie/Warner Bros/NBC Universal

Michaela Merkas wasn’t going to miss seeing Margot Robbie in person.

Since last year, she and friend Olivia Hooker have been obsessively following the increasingly lavish promotion for the upcoming Barbie movie – and now they’re crammed into a crowd in Sydney’s Pitt Street Mall, where the film’s stars Margot Robbie and America Ferrera are joining the first fan event of a global publicity tour.

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