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Digital Camera World
Digital Camera World
Paul Burrows

A new era of niche camera design is here – and I'm excited for what comes next

Fujifilm Sony
Fujifilm GFX100RF.

It seems that 2025 is the year of camera designers letting their imaginations take over. So far there’s been the Sigma BF, Fujifilm's GFX100RF and then the Fujifilm X Half.

The BF is a brave attempt at making a simple camera in the age of the most advanced camera tech there’s ever been. The X Half is a brave attempt at making a digital camera that works more like a film camera… and a half-frame one at that. The GFX100RF is a brave attempt at making a digital medium format camera that’s a fixed-lens compact, using its high resolution to achieve multiple focal lengths via cropping.

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