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Windows Central
Windows Central
Technology
Cale Hunt

How Red Bull Wololo turned Age of Empires into a headline esports event

A shot of Hera right after winning the Red Bull Wololo: Londinium Age of Empires 2 tournament.

A packed Royal Albert Hall, a live orchestra, and a $250,000 prize pool helped Age of Empires reach a new audience milestone. The Red Bull Wololo: Londinium final peaked at 115,944 viewers, the highest for AoE2 since tracking began, while AoE4 also hit a fresh high. That combination of production scale, sponsorship, and community momentum shows how a nearly 30‑year‑old strategy game can still command mainstream attention — and why publishers and sponsors are watching closely.

It's no secret around the Windows Central water cooler how much of a diehard fan I am of the Age of Empires series. Originally released in 1999, the game has seen a couple of remasters, the latest of which arrived in 2019 with the glorious Definitive Edition that I favorably reviewed.

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