Democrats want to spend millions searching for a liberal Joe Rogan. It won't work.
"We need our own Joe Rogan," has rapidly become the most important insight the Democrats took away from the 2024 Election.
And they're not wrong: President Donald Trump's podcast-based media strategy, which culminated in a highly anticipated Rogan interview, clearly did help the GOP make historic gains with young people, particularly young males. Gen Z is embracing Trump, in large part because the alternative media ecosystem—a network of independent podcasters, journalists, entertainers, influencers, and everything in between—is much friendlier to the contrarian contours of modern conservatism than the elite-consensus obeisance of modern liberalism.
