You sometimes get candles where you think: Does this actually smell like what they say it smells like? There's undoubtedly a magic in how candles are made, and the ability to conjure recognizable scents from well-known fragrances — the smell of fresh cut grass, smoky fireside nights, a bouquet of fresh florals — but, while often, it's just the mixture of the right essential and synthetic fragrance oils that recreate it, home fragrance brand Snif has a clever trick up its sleeve to really capture an essence.
It's a technology called JUNGLE ESSENCE™, and the brand has just utilized it to turn those super viral gooey cookies from Stateside bakery Levain into a candle that really does smell like a fresh batch of its cookies. "In very scientific terms, the process for our Levain collaboration involved extracting a distillate directly from their iconic Chocolate Chip Walnut Cookie using supercritical fluid extraction," co-founder of Snif Bryan Edwards explained to me. "The result is a custom accord that captures the hyperrealistic scent of the cookie. This accord, layered with several other notes for depth, brings the authentic and comforting scent of a Levain bakery to your living room." Clever stuff.
