We all know our mental health and emotional state largely determines our eating habits. A new study on consumer habits in snacking has cemented the strong association between the state of mind and ready to eat snacks. The study, which primarily focuses on the attitudes and perceptions towards the frozen snacks market, has found that 72% of Indians confessed to snacking when they are happy and this almost similar among both the genders; while 74% confessed to it, 70% men agreed doing so.
‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ - The India Snacking Report (Volume I) by Godrej Yummiez, a leading brand of frozen ready-to-cook products, in association with InQognito Insights (a market research company) found that 70% Indians feel satisfied, happy, and excited after consuming snacks. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.
