Sherwin-Williams has a famously vast collection of paint shades, some of which have become so iconic to the interior design world that they are bordering on legendary. However, last year it announced its inaugural ‘Loneliest Color’ – a paint color that has something of a sad tale, being its least popular and most overlooked shade. This year is their second year of exposing the name of their undersold shade, and Sherwin-Williams has announced that Radiant Lilac is its loneliest color for 2025, with the fewest gallons sold in 2024.
For context, some of Sherwin-Williams' best-selling paints are tinted in the millions of gallons per year, but there were fewer than 1,000 gallons of Radiant Lilac made last year. Whilst lilac has been incorporated into interior schemes for centuries, Radiant Lilac is a particularly modern interpretation of a light purple paint, and this unconventional and some may say challenging color is evidently not hitting the right note with homeowners.
