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The Conversation
The Conversation
Daniel Cohan, Professor of Civil and Environmental Engineering, Rice University

50 years later, Amory Lovins’ soft energy path meets electrification

Solar panels have become far cheaper than physicist Amory Lovins anticipated, letting him and others generate electricity affordably on their own rooftops. Justin Sullivan/Getty Images

Hurricane Belle was barreling toward New England in August 1976 when an editor from Foreign Affairs called. Physicist Amory Lovins took the call on a payphone in a shack in the Maine woods, where he spent summers as a camp guide.

“If it happened to hit that area, the wires would be down with trees on them for weeks, so we’d miss the press date,” Lovins told me in a 2025 interview. The lines held up as he and the editor worked through final edits on a 14-hour phone call.

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