The Inflated 'Original Price' That Was Never Charged
The 70% off tag means nothing if the product was listed at that inflated price three days before the sale began. Platforms routinely mark up the MRP in the weeks leading up to a festive sale window, then restore the original selling price and call the difference a discount. The Bureau of Indian Standards and the Legal Metrology Act require that the MRP printed on a product reflect the maximum a retailer can charge, but online platforms have found room to manoeuvre by listing a 'crossed-out price' that is neither the MRP nor a price anyone paid. Before buying anything with a large discount percentage, check the product's price history using a browser extension like Keepa for Amazon or PriceSpy. A genuine discount has a price history that shows the item actually sold at the higher number.
