It’s been 15 years since Beats launched Beats by Dre Studio, its first ever pair of headphones. By 2012, NPD data notes that it had 64% of the premium US headphone market and by 2013 the brand was worth a whopping $1 billion. Today, Beats is part of Apple’s empire and continues to expand – it's released some of the best headphones in recent years and just launched its latest, the Beats Studio Pro.
According to legend, the whole thing started with a conversation between music producers Dr Dre and Jimmy Iovine. When Dre said he was talking to a major brand about making Dre shoes, Iovine responded: “Fuck sneakers! Let’s sell speakers!”
