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Sports Illustrated
Sports Illustrated
Tom Dierberger

14 Options for Utah Hockey Club's Team Name With 'Yetis,' Other Finalists in Limbo

Utah Hockey Club YETI Hockey Utah Mammoth Outlaws The Athletic
The Utah Hockey Club celebrates after a win over the St. Louis Blues earlier this season. | Christopher Creveling-Imagn Images

The Utah Hockey Club, still intending to unveil a new team name and branding next year, might have to pivot from not only the Yetis, but all six of the options it identified as finalists.

Shortly after an NBC affiliate in Utah reported the United States Patent and Trademark Office denied the franchise's efforts to trademark "Utah Yetis" due to popular cooler brand dubbed YETI, The Athletic's Chris Johnston noted the other five named finalists—Blizzard, Outlaws, Mammoth, Venom and Hockey Club—were also refused.

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