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Creative Bloq
Creative Bloq
Technology
Tom May

007 First Light has a secret Jaguar Type 00 – is the rebrand redeemed?

Jaguar James Bond IO Interactive
A young James Bond character in a floral shirt stands beside a vivid blue Jaguar EV in a dimly lit warehouse setting surrounded by classical statues, in a screenshot from the video game 007 First Light.

007 First Light, the first big James Bond game in years, launches tomorrow on PS5, Xbox Series X/S and PC. Developed by IO Interactive, the Copenhagen studio behind the Hitman trilogy, it's a fully original origin story following a 26-year-old James Bond, played by Irish actor Patrick Gibson, as he works to earn his licence to kill – read our 007 First Light review for the lowdown. It's a big moment for the Bond franchise. And it's a big moment for Jaguar too.

Why? Because alongside the franchise’s usual luxury signifiers, a futuristic Jaguar EV – the controversial Jaguar Type 00 – appears in the game, rendered in a vivid electric blue (as seen in our in-game screenshot above).

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