The Latest Breaking News from YouTube Shorts

YouTube’s Shorts already rivals TikTok with 2 billion views per month. Now it has ‘collabs,’ stickers for audience participation and other new features

The platform announces features that make the TikTok competitor more closely resemble TikTok.

Fortune · Aug 1, 2023

IAS Enhances YouTube Capabilities

Integral Ad Science rolls out viewability and invalid traffic measurement for YouTube shorts

TV Tech · Jul 27, 2023

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

TV Tech · Jul 27, 2023

As TikTok remains in limbo, it’s time for YouTube Shorts to have a major glow-up

As lawmakers in the U.S. debate whether or not to ban TikTok permanently, Google and Meta should start thinking about how it can capitalize on this moment with Shorts and Reels, analysts suggest.

Android Central · Apr 6, 2023

YouTube's unusual 'wartime' CEO

Mohan may not have the fiery demeanor of some of his fellow internet platform CEOs, but insiders warn that it's a mistake to underestimate him.

Fortune · Mar 1, 2023

YouTube Shorts breeds goodwill among creators with new revenue sharing model

This is what creators report in the first weeks that YouTube has shared Shorts advertising revenue with video makers.

Fortune · Feb 16, 2023

YouTube to add shopping features for Shorts

YouTube Shorts will soon be including new shopping features on the platform. This includes affiliate marketing and the ability to purchase items through Shorts. Read on for details:

Dynamite News · Nov 18, 2022

More Than Half Of Americans Believe Content Creation Should Be Treated As A Real Job

As content creation provides new career pathways - content creators need to be treated as professionals. 

Zenger · Sep 16, 2022

Levelling up: why Netflix and TikTok are turning to gaming to secure their future

The streaming wars are heating up. In March, Disney delayed the release date of Obi-Wan Kenobi to May 27 to coincide with the launch of Netflix’s top show, Stranger Things. This on the back of Google’s announcement YouTube Shorts had matched TikTok’s 1.5 billion subscribers in the short-form video market.

The Conversation · Jun 21, 2022

YouTube Shorts touts 1.5bn users, taking on TikTok

SAN FRANCISCO - YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

Bangkok Post · Jun 16, 2022