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TV Tech
TV Tech
George Winslow

IAS Enhances YouTube Capabilities

IAS YouTube Shorts Integral Ad Science
Integral Ad Science and YouTube logos

NEW YORK—Integral Ad Science has announced that it has rolled out new ad measurement tools for YouTube Shorts. 

Through IAS’s Total Media Quality for YouTube product suite, the company is now providing viewability and invalid traffic measurement for YouTube Shorts' rapidly growing inventory so that advertisers can be assured that their ads are seen by real users, the company said. 

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