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The Latest Breaking News from X

Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

The Conversation

Linda Yaccarino: does Twitter’s CEO have the most difficult job in tech?

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

The Guardian - US

Elon Musk wants to turn tweets into 'X's'. But changing language is not quite so simple

Elon Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now

The Independent UK

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Elon Musk’s Twitter Rebranding To X May Impact Tesla’s Valuation

Critics worry that the move could unsettle advertisers and lead to potential Tesla stock sales.

Zenger

Rebranded Twitter, X, warns businesses to spend on ads or lose verification

Brands risk losing their gold checkmarks unless they reach a certain ad spending threshold

Evening Standard

Elon Musk cuts ad prices to lure companies back to Twitter/X

Despite the turmoil surrounding his management of the social media platform, Musk remains convinced that 'X will become the most valuable brand on Earth.'

Fortune

Indonesia blocks Musk’s X.com under curbs on porn, gambling

Ministry of Communication and Informatics says it is in contact with social media company about purpose of the domain.

Al Jazeera

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Twitter CEO Reveals Rebranding To X.com, Promises AI-Powered Future

Linda Yaccarino unveils ambitious vision for X, aiming to transform global communication and create a marketplace for ideas

Zenger

Threads gets another free app update to welcome Elon Musk’s exes

The biggest rival to the service formerly known as Twitter teases big new features

Linda Yaccarino issues rallying cry to X employees: ‘Please don’t take this moment for granted. You’re writing history’

Twitter has officially been rebranded as "X".

Fortune

TikTok introduces text-only posts as Elon Musk rebrands Twitter as X

The video sharing platform will allow posts of up to 1,000 words, in a move it characterised as ‘expanding the boundaries of content creation’

The Guardian - AU

SFPD Interrupt Twitter HQ Signage Dismantling

Twitter has rebranded to X, but police interrupted sign changes at its HQ, leaving “ER” untouched.

Fortune

Designers roast Twitter rebrand as X

Musk's chosen 'logo' is a Unicode character.

Creative Bloq

X marks ... what? Elon Musk proves once again he’s incredibly bad at naming things

From a Tesla range misspelling ‘sexy’ to naming his own child after an airplane, branding just might not be his strong suit

The Guardian - US

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The Guardian - UK

Will Elon Musk’s X rebrand help Twitter soar to new heights?

Analysts question whether Tesla boss will manage to turn around platform with plans for ‘everything app’

Fortune

Elon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for it

He just "bid adieu" to the blue Twitter bird for it.

TechRadar

Live: last-minute Samsung Unpacked rumors ahead of tomorrow's big reveal

Your quick fix of today's tech news – including last-minute Samsung Unpacked rumors and Spotify's price rise.

Fortune

X? Oh. Elon Musk’s Twitter rebrand is an assault on the user experience

Get ready to stick an apostrophe where it doesn’t belong.

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The Guardian - UK

Pound on worst run since March 2020 with UK economy ‘close to stalling’; some Gatwick strikes suspended – as it happened

UK private sector growth slowed to six-month low this month, while DHL workers have cancelled Gatwick strikes and other strikes are suspended

GamesRadar

Doctor Doom's X-Men, Nightcrawler's origin, and more from Marvel's SDCC X-Men panel

All the news from Marvel's 'Desiging the X-Men panel' at Comic-Con International: San Diego 2023

Fortune

Gen Z’s digital natives will seem old-fashioned next to ‘Gen A,’ the first A.I. native generation, BofA says

“Children will now have an A.I. avatar shadow assistant or agent from birth," says Timothy Papandreou. He said Gen Z will be the “last generation to not grow up with AI.”

RideApart

X-OTO Is An Odd Tilting Three-Wheeled Electric Scooter

California-based company X-OTO has debuted its newest product, a unique tilting electric three-wheeled scooter.

Cinemablend

Marvel’s Elizabeth Olsen Reveals The Scarlet Witch Story She Still Wants To Explore

Elizabeth Olsen has been playing Wanda Maximoff for years, but there's some aspects of the Scarlet Witch that haven't made it to the big screen yet.

PC Gamer

Elon Musk is starting a new AI company that aims to 'understand reality'

xAI is being led by veterans of DeepMind, OpenAI, Google, Microsoft, and others—and of course, Musk himself.

Daily Mirror

Tampons to tomatoes - weirdest things fans throw on stage as Pink pelted with ashes

After Pink found herself joined on stage by the ashes of her fan's mother, we take a look at the strangest things being thrown at celebrities - from tomatoes to sex toys

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