As a business proposition, Elon Musk’s ownership of X, formerly known as Twitter, has so far been a disaster: since he acquired it in late 2022, the social media company, according to one estimate, has lost nearly 80% of its value.
As a political proposition, however, Musk’s purchase may turn out to be one of the shrewdest investments of all time. Every week, the platform seems to supercharge a news issue that comes to dominate conservative discourse – and often mainstream discourse, as well – with real political repercussions.
