British American Tobacco to slash 9,000 jobs as it turns to AI Dunhill maker to cut about a fifth of workforce, aiming to reduce costs and become more ‘technology enabled’ The Guardian - UK · Jun 29
BAT sees signs of recovery for Vuse in US amid crackdown on illicit vapes The group said it has seen recent encouraging sales improvement for Vuse in the US over the past six months. The Independent UK · Dec 9, 2025
Demand for oral nicotine pouches growing fast, British American Tobacco says The Velo brand is the fastest growing within BAT’s so-called ‘new category’, which includes non-tobacco products like vapes. Evening Standard · Jun 3, 2025
Tadeu Marroco: Why tobacco giant CEO’s pay is set to triple to £18m Cigarette alternatives are a focus as well as the share price of BAT The Independent UK · Feb 18, 2025
Smoking giant BAT reports more profit from non-tobacco products like vapes The London-listed company said it has about 40% market share in key countries such as the US and the UK for vaping. Evening Standard · Dec 11, 2024
New British American Tobacco boss Tadeu Marroco starts with major shake-up of board Marroco said: “This refreshed Management Board structure is critical to my commitment to build a progressive and agile organisation” Evening Standard · Jun 19, 2023
Top level shake-up at tobacco giant BAT as it pivots to vaping CEO Jack Bowles out abruptly at Dunhill owner Evening Standard · May 15, 2023