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The Independent UK
The Independent UK
Business
Holly Williams

BAT sees signs of recovery for Vuse in US amid crackdown on illicit vapes

Lucky Strike and Dunhill firm British American Tobacco (BAT) has said it is seeing signs that US government efforts to crack down on illicit vapes is helping demand recover for its Vuse brand in America as smokeless products drive growth globally.

The group said that while the vape category in the US continues to be affected by black market products, it has seen recent encouraging sales improvement in the US.

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