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The Latest Breaking News from Sigma

Sigma's weird camera designs over the years – from familiar forms to "Beautiful Foolishness"

Sigma is best known as a lens maker, but it also builds cameras that break from conventional design. In fact, quirky cameras are a Sigma speciality

Digital Camera World · Jun 8, 2025

Sigma's first ever autofocus cinema lenses are in development

Sigma is developing new AF cine zoom lenses based on its renowned Art lens series

Digital Camera World · Jun 5, 2025

Sigma lens prices have jumped by around 10% in the US – except this popular ultra-wide, which only increased $40

Sigma prices have increased in the US following the increased tariffs, with most gear increasing by around 10%

Digital Camera World · Jun 4, 2025

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Sigma’s new Aizu Prime Line is the world’s first full T1.3 cine lens set – here’s what that means

Sigma's new Aizu Prime Cine lenses have been announced, providing super-fast lens options for professional filmmakers

Digital Camera World · Jun 4, 2025

Finally, a camera that looks as good as the pictures it takes

If Apple made a camera, it would probably look like the Sigma BF

T3 · Jun 2, 2025

Did Leica just throw shade at APS-C sensors and the Sigma BF?

Leica's head honcho says the company "wants to move away from APS-C" and says Sigma's new camera is basically Leica's old one

Digital Camera World · Jun 2, 2025

The next big thing in cameras isn’t about specs, it's all about this instead – and I’m not mad about it

Cameras like the Fujifilm X Half and Sigma BF seem to prioritize the joy of shooting over the list of tech specs

Digital Camera World · May 31, 2025

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Why photographers are ditching branded lenses for low-cost indie alternatives

The ‘first-party’ and ‘third-party’ distinction is now irrelevant. What matters is the product quality

Digital Camera World · May 30, 2025

"The Sigma BF is as audacious as it is daring, but it’s hard to pin down exactly what it is. Fashion statement? Prestige product? Luxurious point-and-shoot camera? All the above?"

The Sigma BF has set out to rewrite the camera design rulebook –and therein lie its greatest strengths and compromises

Digital Camera World · May 26, 2025

Retro and minimalist mirrorless designs are all the rage – but what pro photographers actually want is a camera that gets the job done

As Sigma offers a new approach to camera design, Paul Burrows ponders what pro photographers actually want

Digital Camera World · May 19, 2025

"Full-frame Canon RF mount lenses with AF are coming in the next year, and possibly sooner"

Will there be (finally) third-party autofocus lenses for Canon's full-frame RF cameras? Here's what we know

Digital Camera World · May 14, 2025

Best triathlon bikes to get you to the finish line faster

Get a boost to your tri times with these specialised bikes for speed and efficiency, helping you finish your race faster.

Evening Standard · May 13, 2025

Your camera sensor is mostly blind, but that could be about to change

New start-up Eyeo has developed sensor tech that could radically improve image quality, while still being compatible with existing sensor construction

Digital Camera World · May 8, 2025

I used my camera to recreate the action and drama of the D-Day battlefront – but in miniature

Pay tribute to the bravery of those who served while exploring miniature photography

Digital Camera World · May 8, 2025

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Digital Camera World · May 6, 2025

Sigma gear is about to increase in price next month due to tariffs, the company says

The cost of Sigma products in the US will increase on June 02, warns the company

TechRadar · May 3, 2025

I thought the Canon EOS R100 was a poor camera, but then my family used it for six months and now I’d recommend it to beginners in a heartbeat

The Canon EOS R100 lacks a number of modern conveniences, but it's a sensible first camera for photographers with an enticing price tag to boot.

Digital Camera World · May 3, 2025

This pro photographer prefers a 35mm prime for portraits –and this is why

Let's discuss the benefits of working with a fixed lens and a 35mm focal length in photography

Digital Camera World · Apr 28, 2025

From wide-angles to wildlife - Sigma’s vast-ranging 16-300mm zoom ships on May 16

Sigma’s new 16-300mm lens ships May 16: A game-changer for versatile photography

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Digital Camera World · Apr 26, 2025

Camera tariffs 101: Where are cameras made and what are the charges?

Worried about tariffs? Here's where all the big brands make their cameras, and what the relevant tariffs are

Digital Camera World · Apr 22, 2025

Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD superzoom supercharged for Canon RF and Nikon Z mounts

Photograph everything from wide-angle to telephoto and half-size macro closeups – all without changing lenses – with this versatile 18-300mm shoot-’em-all optic

Digital Camera World · Apr 21, 2025

Why the Sony A7S III is a "powerhouse" in astrophotography, and more insider night sky tips

Love astrophotography? The Sony A7S III is a powerhouse for shooting the stars

Digital Camera World · Apr 19, 2025

"I really wanted to make a camera that has a timeless value like the Chanel No. 5 bottle"

Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what 'BF' actually stands for

Digital Camera World · Apr 18, 2025

I bought second-hand DSLR lenses and saved a small fortune on lenses for my mirrorless camera

Why on earth would you slap old glass on a new camera? I found two very good reasons in the shape of a Sigma wide-angle zoom and macro prime…

Digital Camera World · Apr 17, 2025

Two of the best-looking cameras ever made take home trophies at TIPA World Awards

Daring design highlights the TIPA World Awards 2025, with OM System and Sigma's stunning cameras winning awards

Digital Camera World · Apr 17, 2025

“We can make around 200-400 camera bodies per month,” Sigma CEO talks complex Sigma BF manufacturing

The Sigma BF’s gorgeous looks and one-piece aluminum body don’t come easily. And that’s everything I’d expect from the camera dubbed ‘Beautiful Foolishness’

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