"The Sigma BF is as audacious as it is daring, but it’s hard to pin down exactly what it is. Fashion statement? Prestige product? Luxurious point-and-shoot camera? All the above?"

Sigma BF.

After we applauded the current fashion for retro camera designs – as exemplified by the Nikon Zf and the OM System OM-3 – what to make of the pared-back Sigma BF?

Sigma says it has deliberately stepped away from any conventional camera design elements in the pursuit of “radical simplicity” and the idea of “an everyday camera” that also works as an alternative to a smartphone.