The Latest Breaking News from Shorts

It is paying better than the other platforms for the bulk of creators, according to creators interviewed by Fortune.

Alphabet reported its Q1 2023 financial earnings on Tuesday. The company made over $69 billion in revenue following its mass layoffs.

As lawmakers in the U.S. debate whether or not to ban TikTok permanently, Google and Meta should start thinking about how it can capitalize on this moment with Shorts and Reels, analysts suggest.

The U.S. government may be inching toward a radical restructuring of TikTok, if not an outright ban on the Chinese-owned social media app. But to Jaci Butler, an internet personality and singer with 4 million followers on the embattled platform, the commotion is old hat.

This is what creators report in the first weeks that YouTube has shared Shorts advertising revenue with video makers.

YouTube Shorts will soon be including new shopping features on the platform. This includes affiliate marketing and the ability to purchase items through Shorts. Read on for details:

YouTube has unveiled new features aimed at enhancing creators' earnings and customer engagement, while aiming to support ad revenue sharing for content creators on its Shorts platform early next year.

The new feature will make it easier to find YouTube channels mentioned in videos

PLAYA VISTA, Calif. — Gathered in the company's historic Spruce Goose hangar Tuesday morning, a host of YouTube leaders laid out a roadmap for the platform's evolving relationship with both video creators and the music industry, announcing new monetization tools and industry partnerships in the cavernous event space where Howard…

Wall Street Journal

SAN FRANCISCO - YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.