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Fortune
Fortune
Alexandra Sternlicht

AI translation may be an easy way for creators multiply earnings

MrBeast (Credit: Michel Tran—AFP/Getty Image)

YouTube creators are the latest group of entrepreneurs jumping on the A.I. bandwagon, using the technology to break language barriers that have limited the sizes of their audiences and paychecks.

New A.I. translation tools, including in-house tech offered by YouTube, make auto-translation easy, quick, accurate, and sometimes even free. For creators, being able to translate videos of their tutorials, hijinx, and other content into as many different languages as possible offers an easy way to multiply earnings from ad revenue sharing across regions. Jimmy Donaldson, better known as highest-paid creator MrBeast, tested YouTube's audio dubbing tech on 11 top videos in 11 languages and told YouTube's Creator Insider earlier this year that it "supercharges the heck out of the video."

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